As the use of different artificial intelligence (AI) tools has exploded in the past year, we’ve seen the development of generative AI sprouting in the most unlikely places. The release of OpenAI’s ChatGPT last fall quickly led to Google, Microsoft, and Meta all coming up with new AI chatbots of their own with Bard, Bing Chat, and Meta AI.
Along with that, Microsoft also released an AI image generator within Bing that is powered by DALL-E 3, the latest of OpenAI’s projects. Microsoft was using a previous version of DALL-E to power its image creator until DALL-E 3 was incorporated into it, featuring improved image quality, more accurate prompt processing, and enhanced details within images.
Using the Bing Image Creator is possible through Bing Chat or directly on the tool’s website, and is as easy as chatting with an AI chatbot like ChatGPT.
How to use the new Bing Image Creator
What you need: Using the Bing Image Creator only requires access to Bing.com, no need for an OpenAI account. The Bing Image Creator can be accessed via Bing Chat or by going to Bing.com/Create. We’ll cover how to create images directly on the Bing Image Creator site, but you can find how to generate images in Bing Chat in the FAQ below.
For this prompt, I’m going to request the following: “photo of a dodo bird sitting on a concrete floor of a brightly lit home in the tropics.” Then I’m going to click on Create and wait for my images to be generated.
Can I create images using Microsoft Copilot or Bing Chat?
There are two ways to use the Bing Image Creator. You can generate images by going to Bing.com/Create, as detailed above, or you can create images right from Microsoft Copilot or Bing Chat.
Here’s how you can ask the new Bing to create an image right from the chat window, the same process works for the Microsoft Copilot AI chatbot:
- Open Microsoft Edge
- Go to Bing.com
- Click on Chat
- Write your prompt, it can begin with a phrase like “create an image” or “generate a photo”, but it’s not necessary. Bing Chat typically recognizes your intent.
Bing Chat can create images in any conversation style, whether it’s set to Creative, Balanced, or Precise.
One of the pros of using Bing Chat to generate images is that you can ask follow-up questions to have Bing adjust the image, as the example above shows. Bing proposes questions like, “Can you make the monkey wear a hat?” and “Change the color of the Vespa to blue”.
How do you write prompts to create images using AI?
The more specific you are in your prompts, the better; think of the prompt as a detailed description of the image you have in mind. Include adjectives, nouns, and verbs to describe the image and what the subject is doing — even styles are encouraged. If you ask the AI bot to create “a photo of…,” you’ll get a different result than if you say create a cartoon, a painting, or a 3D render; so the image style is important.
Here’s how Bing’s Image Creator recommends you format your prompts: Adjective + Noun + Verb + Style.
In the example above, that would be “Fuzzy creature wearing sunglasses, digital art.”
You can use different terms to describe the style, as well, such as impressionism, cubism, abstract, etc.
Do I own AI-generated images?
The latest line from the United States Copyright Office (USCO) is that AI-generated images are not protected under current copyright laws because they are not the product of human authorship. Images generated with Bing have an invisible watermark to denote that it is AI-generated content. The watermark includes Bing’s information and the date and time the image was generated.
AI image generators have created controversy as they’re AI bots trained on images found online, which have been created by someone else. While the art you create using an image creator tool is unique, it’s created with the influences of millions of artists on the internet.
The copyright ruling is subject to change. The USCO is holding listening sessions throughout 2023 to explore the subject more deeply and make necessary changes.
Is Bing Image Creator free?
Bing’s Image Creator is free at this time, though you can pay for more boosts if you run out. Boosts are like credits, where each prompt you give it to create an image will cost you one of your boosts. Users used to get 25 boosts when they’d first start using the Image Creator, but it has since increased to 100.
Once you run out of boosts, the Bing Image Creator will take longer to generate images after it’s given a prompt. Instead of 10-30 seconds, it can take up to five minutes.
Microsoft was refilling boosts on a weekly basis, but has now switched to doing so daily. Users also have the option of redeeming Microsoft rewards in exchange for more boosts.
Is Bing Image Creator the same as DALL-E 2?
DALL-E 2 and the Bing Image Creator are not the same. As with GPT-4 in Bing Chat, Microsoft is incorporating the more advanced DALL-E 3 into its image creator. DALL-E 3 will be available for ChatGPT Plus subscribers in the coming weeks. Right now, Bing is the only way to use DALL-E 3 for free.
Is there a waitlist to use the Bing Image Creator?
There is no waitlist to use the Bing Image Creator at this time. All you have to do is log in to the website with your Microsoft account, and you’ll have access to it.
Disclaimer: Using AI-generated images could lead to copyright violations, so people should be cautious if they’re using the images for commercial purposes.